Over the last few years, search engine optimization has definitely ruled the world of digital marketing. SEO services are being offered by hundreds of companies around the globe today. Sadly, most business owners still don’t understand how to garner its benefits.
Let’s talk about the different misconceptions concerning Melbourne SEO. There are technically a lot of ideas that people associate with this online marketing. Some are correct and some are just misinformation. Make sure to read the thoughts below and be guided on how this service can take your business higher.
1.Stuffed keywords are forever
If have an outsourced SEO agency, you shouldn’t only rely on them. You must also understand how the marketing works. One that you should know is that keyword stuffing isn’t enough.
The company can help you make yourself more visible in the online world due to keywords. Although, you should technically use its formula. Don’t overuse you’re the words. It must still flow naturally with a striking content.
Contents are one of the things mostly forgotten with SEO services. It should be exciting and informative so that people would click back on your site. The keywords aren’t forever your only ally. Make sure to get the help of your agency about this too.
2.Links saves the day
What do you prefer between a 3 in 1 and a Starbucks coffee? I asked this because this is similar to SEO. You might think that search engine optimization refers only to building links throughout. Unfortunately, you are wrong.
Though links can really save the day, any SEO expert would say that you also need a quality one. Always remember to have “quality over quantity” even with this digital marketing. A single authoritative link would do more wonders with ten of weaker links.
To emphasize, search engine visibility does not only mean laying downlinks everywhere. A reputed website will get you better success than more backlinks. So, you mustn’t only invest in keeping numbers!
3.Guest blogging is only a big nuisance
Are you still afraid of losing traffic due to guest blogging? If I am you, I won’t waste my breath thinking that way now! There is a lot of things this strategy can bring you. Even if Matt Cutts announced last 2014 that “guest blogging is dead,” it isn’t actually yet.
Guest blogging is a good PR move that no one invests into nowadays. Although, it actually creates more relationships to call more attention. It is a great way to invite people to your website without spending a dime.